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Digital Marketing: A Practical Approach
Kobo ebook

|July 25, 2014

$76.69 online

$95.86

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Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from…
Marketing and Customer Loyalty: The Extra Step Approach
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|May 10, 2017

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final…
Public Relations: Critical Debates and Contemporary Practice
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|December 6, 2012

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public…
Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen
Kobo ebook | German

|May 4, 2017

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In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Ansätze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und…
Marketing Renewable Energy: Concepts, Business Models and Cases
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|June 23, 2017

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the…
Competitive Advantage of Customer Centricity
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|June 5, 2017

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…
How to Manage a Successful Press Conference
Kobo ebook

|March 2, 2017

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Business Project Management and Marketing: Mastering Business Markets

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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning,…
Crisis Communications: A Casebook Approach
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|August 5, 2016

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global…
Winning with Customers: A Playbook for B2B

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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer…
The Dynamics of Advertising
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|December 19, 2013

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important…