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Kobo ebook

|July 4, 2017

$79.79 online

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…

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Kobo ebook

|May 10, 2017

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final…

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It¿s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.¿ Marketing in the Boardroom helps marketers to be more commercially…
Kobo ebook

|June 23, 2017

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the…
Kobo ebook | German

|May 4, 2017

$76.69 online

$95.80

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In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Ansätze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und…