129 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$75 - $79.99
English
1 - 12 of 129 Results
Top Matches
Luxury Online: Styles, Systems, Strategies
Hardcover

|February 26, 2010

$77.76 online

$91.00

save 14%

In stock online

Not available in stores

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a…
Luxury Fashion Branding: Trends, Tactics, Techniques
Hardcover

|May 3, 2007

$77.10 online

$91.00

save 15%

In stock online

Not available in stores

"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has…
The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

In stock online

Not available in stores

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…
Video Game Marketing: A Student Textbook
Paperback

|September 29, 2016

$78.43 online

$83.90

save 6%

In stock online

Not available in stores

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn¿t just about design and…
Marketing Strategy: A Decision-Focused Approach
Paperback

|January 24, 2013

$75.97 online

$151.95

save 50%

Ships within 3-5 weeks

Not available in stores

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and…
Ceo Branding: Theory And Practice
Paperback

|June 24, 2015

$78.43 online

$83.90

save 6%

In stock online

Not available in stores

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of…
Distribution Channels: Understanding and Managing Channels to Market
Paperback

|August 15, 2011

$75.20 online

$84.50

save 11%

In stock online

Not available in stores

Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market has never been so important. Using numerous real-life…
Marketing Plans: How to prepare them, how to profit from them
Paperback

|November 21, 2016

$77.10 online

$84.00

save 8%

In stock online

Not available in stores

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in…
Global Sport Marketing: Contemporary Issues And Practice
Paperback

|July 17, 2014

$79.68 online

$85.30

save 6%

In stock online

Not available in stores

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the…
Marketing For Cultural Organizations: New Strategies For Attracting Audiences - Third Edition

In stock online

Not available in stores

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by…
Social Media Branding For Small Business: The 5-Sources Model

In stock online

Not available in stores

World Media Ethics: Cases and Commentary

Ships within 1-3 weeks

Not available in stores

Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…
Loading