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Events Marketing Management: A Consumer Perspective

by Ivna Reic

|This title releases October 24, 2016

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser's…

Event Sponsorship

by Ian Mcdonnell

|November 23, 2013

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…

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Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…

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Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management…

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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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Paperback | German

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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical…

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Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…