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|September 28, 2005

$75.01 online

$79.70

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary,…
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|February 26, 2010

$76.13 online

$84.50

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|October 29, 2012

$76.08 online

$93.95

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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating…

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Paperback | German

|January 1, 1963

$77.95

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Paperback | German

|This title releases June 29, 2017

$77.95

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Paperback

|This title releases August 7, 2017

$76.95

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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…

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It¿s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.¿ Marketing in the Boardroom helps marketers to be more commercially credible and…

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