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Event Sponsorship

by Ian Mcdonnell

|November 23, 2013

Paperback

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…

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Paperback | Spanish

$78.76 online

$82.99

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Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…
Paperback | German

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Paperback | German

$79.11 online

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Paperback

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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and…

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Paperback | German

$78.29 online

$90.95

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Paperback | German

$79.11 online

$90.95

save 13%

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