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The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…
Marketing Big Oil: Brand Lessons From The World's Largest Companies
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|July 4, 2014

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$87.95

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Crisis Communication: Theory And Practice
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|March 15, 2010

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$83.90

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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…
Team Sports Marketing
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|July 27, 2011

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk…
Marketing Plans: How to prepare them, how to profit from them
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|November 21, 2016

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$84.00

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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in…
Video Game Marketing: A Student Textbook
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|September 29, 2016

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn¿t just about design and…
Strategic Market Creation: A New Perspective on Marketing and Innovation Management

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The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing…
Dynamic Customer Strategy: Today's Crm
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|December 31, 2013

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Marketing For Cultural Organizations: New Strategies For Attracting Audiences - Third Edition

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by…
Nostalgie Als Zukunftsstrategie Für Unterhaltungsmedien: Empirische Studien Zu Persönlicher Und…

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Surprise!: The Secret to Customer Loyalty in the Service Sector

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Distribution Channels: Understanding and Managing Channels to Market
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|August 15, 2011

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$84.50

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Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market has never been so important. Using numerous real-life…