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Luxury Online: Styles, Systems, Strategies
Hardcover

|February 26, 2010

$77.76 online

$91.00

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a…
Luxury Fashion Branding: Trends, Tactics, Techniques
Hardcover

|May 3, 2007

$77.10 online

$91.00

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"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has…
Winning with Customers: A Playbook for B2B
Hardcover

|August 9, 2010

$78.33 online

$96.00

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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer…
Persuasive Copywriting: Using Psychology To Influence, Engage And Sell

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Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help…
Indian Commodity Derivative Market: Operation and Performance

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Derivative is a financial instrument whose value is derived from some other asset called the underlying. In commodity derivative markets raw products are traded. These commodities are traded on regulated commodity exchanges, in which they are bought and sold in…
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

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The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. How can…
Sensory Marketing
Hardcover

|May 21, 2009

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than…
Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of…
Grundlagen Der Betriebswirtschaftslehre: Band 2: Der Absatz

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One World Currency: The Globe

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One World Currency presents a serious study about the need for a single stable currency with timely, historical references and skillful economic analysis by noted economist José Rafael Abinader. This book describes how a global and universally accepted currency…
Paid Attention: Innovative Advertising For A Digital World
Hardcover

|March 28, 2016

$79.07 online

$96.50

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Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across…
The Portable MBA in Marketing
Hardcover

|April 20, 1998

$76.07 online

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every…
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