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A one-of-a-kind book that shows you how to cash in on the latest investing trend--short selling "The Art of Short Selling is the best description of this difficult technique."--John Train, Train, Thomas, Smith Investment Counsel, and author of The New Money…

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$78.40 online

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every…

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$91.00

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"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has…

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If resort life is what you crave, the long ramble in the Charlevoix region of Quebec offered by Philippe Dubé's book provides the desired change of scene. Using many photographs and illustrations of the elegant resort homes of the area, the people who built…

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of…

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$89.95

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During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, crashing cars,…

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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the…

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