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Kobo ebook

|This title releases June 23, 2017

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the…
Kobo ebook | German

|June 2, 2017

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In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Ansätze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und…
Kobo ebook

|This title releases July 4, 2017

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…
Kobo ebook

|April 24, 2017

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This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external…
Kobo ebook

|May 10, 2017

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final…
Kobo ebook

|March 2, 2017

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Kobo ebook

|August 5, 2016

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Kobo ebook

|December 16, 2015

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…

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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning,…
Kobo ebook

|December 16, 2015

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…

Available for download

Not available in stores

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and…
Kobo ebook

|September 1, 2015

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The book has been written keeping in mind the contemporary Indian women her needs her lifestyle and demands of her professional life. It has information specifically suited for Indian colour tone texture as well as sense of style. It intends to bring together a…