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Digital Marketing: A Practical Approach
Kobo ebook

|July 25, 2014

$76.69 online

$95.86

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Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from…
Public Relations: Critical Debates and Contemporary Practice
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|December 6, 2012

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public…
Marketing and Customer Loyalty: The Extra Step Approach
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|May 10, 2017

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final…
Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen
Kobo ebook | German

|May 4, 2017

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In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Ansätze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und…
Competitive Advantage of Customer Centricity
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|June 5, 2017

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…
Marketing Renewable Energy: Concepts, Business Models and Cases
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|June 23, 2017

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the…
How to Manage a Successful Press Conference
Kobo ebook

|March 2, 2017

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Crisis Communications: A Casebook Approach
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|August 5, 2016

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Business Project Management and Marketing: Mastering Business Markets

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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning,…
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global…
Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design

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"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services…
Digitales Pharmamarketing - Internet-Marketing, IT-Projektmanagement & Mobile Medical Apps: Ein…

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Dieses Buch ist ein umfangreicher praxisorientierter Leitfaden für das moderne digitale Pharmamarketing. Es vermittelt Wissen zu den regulatorischen Anforderungen an das pharmazeutische Marketing und beschreibt und erklärt in diesem Zusammenhang die Themen…