We found 196 results for “


Showing 1 - 12 of 196 Results

Event Sponsorship

by Ian Mcdonnell

|November 23, 2013

Paperback

$78.43 online

$79.70

In stock online

Not available in stores

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…

In stock online

Not available in stores

How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager's function, using the…

Available for download

Not available in stores

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that…

In stock online

Not available in stores

Paperback | German

$79.11 online

$90.95

save 13%

In stock online

Not available in stores

Paperback

$78.95

Ships within 1-3 weeks

Not available in stores

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read,…
Paperback | German

$78.29 online

$90.95

save 13%

In stock online

Not available in stores

Out of stock online

Not available in stores

Mit der Verbreitung des Internets verbinden sich immer wieder Diskussionen um den Stellenwert des neuen Mediums. In dieser Arbeit wurden das Adoptionsverhalten von Konsumenten und dessen Risikowahrnehmung im Internet in den Mittelpunkt der Betrachtungen gerückt…

In stock online

Not available in stores

Paperback | German

$78.29 online

$90.95

save 13%

In stock online

Not available in stores

In stock online

Not available in stores

Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical…

Available for download

Not available in stores

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical…