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Paperback

|September 28, 2005

$75.01 online

$79.70

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…

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Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help…
Paperback

|September 16, 2016

$79.68 online

$85.30

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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…

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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions…
Paperback

|July 27, 2011

$78.43 online

$83.90

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk…

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Paperback

|This title releases August 7, 2017

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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…
Paperback

|This title releases August 11, 2017

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Retail is the essential link between production and consumption. The dynamics of a nation¿s economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a…
Paperback | German

|This title releases August 10, 2017

$59.83 online

$77.95

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Kobo ebook

|July 4, 2017

$79.79 online

$99.74

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…
Kobo ebook

|June 23, 2017

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the…

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It¿s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.¿ Marketing in the Boardroom helps marketers to be more commercially…