We found 25 results for “

showing 1 - 12 of 25 Results
Kobo ebook

$83.92

Available for download

Not available in stores

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous…

Available for download

Not available in stores

If the Human Resource function in a company is second-rate, and the Human Resources Policies and Procedures are not up to par, the performance of the employees working in that company can turn out to be second-rate as well. This 310 page manual includes policies,…
Kobo ebook

$109.70

$84.49 online

save 22%

Available for download

Not available in stores

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an…
Kobo ebook

$104.97

$80.89 online

save 22%

Available for download

Not available in stores

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as…

Available for download

Not available in stores

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and…

Wine Marketing

by C. Michael Hall

|October 25, 2007

Kobo ebook

$83.92

Available for download

Not available in stores

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on…
Kobo ebook

$105.21

$81.09 online

save 22%

Available for download

Not available in stores

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and…
Kobo ebook | German

$82.99

Available for download

Not available in stores

Der Autor tritt mit der ganzen Erfahrung seiner 35-jährigen Berufstätigkeit als Marketing-Manager in führenden Unternehmen der deutschen Getränkewirtschaft engagiert der Illusion entgegen, dass es im Markenartikelgeschäft nachhaltige Erfolge ohne substanzhaltige…
Kobo ebook

$81.30

Available for download

Not available in stores

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one…

Available for download

Not available in stores

Covering all aspects of Information Technology Service Level Agreements (SLA's), this essential manual is a step-by-step guide to designing, negotiating and implementing SLA's into your organization. It reviews the disadvantages and advantages, gives clear…

Available for download

Not available in stores

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful…

Available for download

Not available in stores

Was macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Smartphone tatsächlich auf das Informations- und Konsumverhalten von uns allen? Unbegrenzte Konsummöglichkeiten, Multi-Optionalität, Flexibilität oder…