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LinkedIn - The Art of Business Networking War

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The second book by the LinkedIn Expert’s Expert, Dr. Mark D. Yates provides another in depth look at the world of LinkedIn. LinkedIn - The Art of Business Networking War will help you promote business growth with military precision. Over 250 pages of the…
Social Marketing: Changing Behaviors for Good
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|January 14, 2015

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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to…
Marketing Communications
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|September 6, 2017

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Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh…
Global Marketing Management System
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|April 25, 2017

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and…
Global Advertising in a Global Culture
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|December 16, 2015

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Global Advertising in a Global Culture
Kobo ebook

|December 16, 2015

$84.79 online

$106.00

save 20%

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The…
Shopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer…

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Was macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Smartphone tatsächlich auf das Informations- und Konsumverhalten von uns allen? Unbegrenzte Konsummöglichkeiten, Multi-Optionalität, Flexibilität oder…
Advertising Media Planning, Seventh Edition
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|July 16, 2010

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous…
Co-Branding as a brand strategy. An analysis from the resource-based view

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Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, 149 entries in…
Measuring Advertising Effectiveness
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|March 5, 2014

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$105.18

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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic…
Markenpolitik 1: Prinzipien
Kobo ebook | German

|December 3, 2013

$82.99

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Der Autor tritt mit der ganzen Erfahrung seiner 35-jährigen Berufstätigkeit als Marketing-Manager in führenden Unternehmen der deutschen Getränkewirtschaft engagiert der Illusion entgegen, dass es im Markenartikelgeschäft nachhaltige Erfolge ohne substanzhaltige…