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Event Sponsorship
Paperback

|November 23, 2013

$82.20 online

$88.10

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…
Marketing Plan Handbook
Paperback

|December 21, 2012

$83.07 online

$109.15

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step,…
Contemporary Direct and Interactive Marketing (Third Edition)
Paperback

|January 1, 2012

$83.33 online

$90.95

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Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and…
Crisis Communications: A Casebook Approach
Paperback

|September 21, 2010

$80.42 online

$104.90

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Alternative Market Research Methods: Market Sensing
Paperback

|September 29, 2016

$83.71 online

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market…
Principles of Retailing
Paperback

|June 5, 2014

$82.86 online

$92.50

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Principles of Retailing  is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Technology Entrepreneurship: Taking Innovation To The Marketplace

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The focus of this book is on technology ventures how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial…
Understanding Consumption
Paperback

|April 1, 1989

$81.00

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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…
Internet Auctions
Paperback

|January 1, 2010

$84.77

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Internet Auctions reviews recent empirical and theoretical works on internet auctions with a focus on internet auction design, formats, and features that are currently debated in the marketing literature.
Accountable Marketing: Linking Marketing Actions To Financial Performance

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary,…
Von der Öko-Nische zum ökologischen Massenmarkt: Strategien und Perspektiven für den…

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Das Gewinner-Prinzip: Wege zur persönlichen Spitzenleistung

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