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Global Marketing Management System
Kobo ebook

|April 25, 2017

$83.19 online

$103.92

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and…
Global Advertising in a Global Culture
Kobo ebook

|December 16, 2015

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$106.00

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Global Advertising in a Global Culture
Kobo ebook

|December 16, 2015

$84.79 online

$106.00

save 20%

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Not available in stores

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Advertising Media Planning, Seventh Edition
Kobo ebook

|July 16, 2010

$82.39 online

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous…
Consumer Optimization Problem Solving
Kobo ebook

|December 15, 2014

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What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to make one binary comparison between two pens. Given this slow speed,…
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The…
Markenpolitik 1: Prinzipien
Kobo ebook | German

|December 3, 2013

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Der Autor tritt mit der ganzen Erfahrung seiner 35-jährigen Berufstätigkeit als Marketing-Manager in führenden Unternehmen der deutschen Getränkewirtschaft engagiert der Illusion entgegen, dass es im Markenartikelgeschäft nachhaltige Erfolge ohne substanzhaltige…
Global Issues in Pharmaceutical Marketing
Kobo ebook

|July 16, 2015

$82.09 online

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical…
LinkedIn - The Art of Business Networking War

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The second book by the LinkedIn Expert’s Expert, Dr. Mark D. Yates provides another in depth look at the world of LinkedIn. LinkedIn - The Art of Business Networking War will help you promote business growth with military precision. Over 250 pages of the…
Shopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer…

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Was macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Smartphone tatsächlich auf das Informations- und Konsumverhalten von uns allen? Unbegrenzte Konsummöglichkeiten, Multi-Optionalität, Flexibilität oder…
Social Marketing: Changing Behaviors for Good
Kobo ebook

|January 14, 2015

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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to…
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various…