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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology,…

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today's sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales…
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The enormous sums paid for the release of hostages coupled with law enforcement¿s inability to stem the tide has made kidnapping for ransom a worldwide plague. The increasing rate of reported incidents from every corner of the globe suggests this plague is…

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser¿s…
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Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as…

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Value-based pricing¿pricing a product according to its value to the customer rather than its cost¿is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its…
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$104.90

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in…
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the…

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This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

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Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…

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This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on…