We found 118 results for “


Showing 1 - 12 of 118 Results
Paperback

$83.90

Ships within 1-2 weeks

Not available in stores

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of…

Hardcover

$83.70 online

$94.95

save 11%

In stock online

Not available in stores

Relying heavily on case studies, Japanese-U.S. Business Negotiations is a cross-cultural study of both the psychologies and linguistics involved. It gives practical advice on how to better understand the Japanese negotiators, and shows how to translate this…

Available for download

Not available in stores

Was macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Smartphone tatsächlich auf das Informations- und Konsumverhalten von uns allen? Unbegrenzte Konsummöglichkeiten, Multi-Optionalität, Flexibilität oder…

Kobo ebook

$83.77

Available for download

Not available in stores

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous…

In stock online

Not available in stores

This book reflects upon and critiques the potential of citizen-consumer's to alter their natural consuming habits and to "shop ethically, 'care for the environment' and 'think glocally'" so as to reduce environmental harm. The author argues that our present…

Hardcover

$83.70 online

$94.95

save 11%

In stock online

Not available in stores

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied…

Kobo ebook

$81.15

Available for download

Not available in stores

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one…

In stock online

Not available in stores

The information market place is on the horizon. However, it is unlikely that the basic functions of commerce will change appreciably, even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is of fundamental importance to…

Ships within 1-2 weeks

Not available in stores

Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…

In stock online

Not available in stores

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

In stock online

Not available in stores

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the…

Available for download

Not available in stores

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a…