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Event Sponsorship
Paperback

|November 23, 2013

$82.20 online

$88.10

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…
Crisis Communications: A Casebook Approach
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|September 21, 2010

$80.42 online

$104.90

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Contemporary Direct and Interactive Marketing (Third Edition)
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|January 1, 2012

$80.94 online

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Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and…
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why…
Technology Entrepreneurship: Taking Innovation To The Marketplace

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The focus of this book is on technology ventures how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial…
Sport Consumer Behaviour: Marketing Strategies

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All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical…
Assembling Consumption: Researching Actors, Networks And Markets

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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology,…
Exzellenz In Dienstleistung Und Vertrieb: Konzeptionelle Grundlagen Und Empirische Ergebnisse

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Understanding Consumption
Paperback

|April 1, 1989

$67.50

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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science…
The Advanced Dictionary Of Marketing: Putting Theory To Use

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This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic…
An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation…

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and…
The Handbook of Attitudes
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|July 8, 2005

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into…