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This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of…

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Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights…

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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…

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Una piccola differenza in un testo può davvero cambiare le sorti di un prodotto venduto online? La risposta è semplicemente si, se conosci quella piccola differenza. "Copywriting Per Vendere Online" è la guida Italiana più avanzata di Programmazione…

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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by…

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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often…

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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller…

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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a…

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate…

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Todos queremos llegar a nuestro cliente ideal, y hay muchas maneras de lograrlo. Quizá has probado revistas, panorámicos ó flyers y no has visto muchos resultados, ó quizá simplemente quieres algo que puedas medir. Tal vez has…

Kobo ebook

$89.79 online

$116.58

save 22%

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With telecommunications competition intensifying, it?s clear that the telcos with the most effective marketing programs will win market share. Here?s the book that shows you how to develop a competitive marketing process and utilize the latest strategies in…