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Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights…

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Todos queremos llegar a nuestro cliente ideal, y hay muchas maneras de lograrlo. Quizá has probado revistas, panorámicos ó flyers y no has visto muchos resultados, ó quizá simplemente quieres algo que puedas medir. Tal vez has…

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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to…

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Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from…

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The process of globalization of markets has led to a situation in which the distances between the various countries have been significantly reduced. This guide is designed to understand the legislative situation for materials and packaging in contact with food in…

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I Testi rimangono in testa quando le parole arrivano al cuore. E’ questo l’obiettivo di un Onlus Copywriter: scrivere per emozionare il lettore trasformando la tua emozione in un dono ed il tuo dono nella sua donazione. Niente di più ma niente di meno. E’ sempre…

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With telecommunications competition intensifying, it?s clear that the telcos with the most effective marketing programs will win market share. Here?s the book that shows you how to develop a competitive marketing process and utilize the latest strategies in…

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Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an…

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…

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Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi­ dence is overwhelming. True horror stories exist of all types of services in all…

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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller…