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Public Relations Theory II
Kobo ebook

|August 27, 2010

$88.49 online

$110.51

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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first…
Améliorer le taux de conversion d'un site internet: Davantage de client(e)s !

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Avoir un site web recevant beaucoup de visites, c'est une bonne chose ; avoir un site web générant les actions souhaitées, permettant d'avoir des client(e)s, c'est beaucoup mieux. Vous trouverez beaucoup de conseils pour améliorer le taux de conversion de votre…
Essentials of Marketing Management
Kobo ebook

|August 23, 2017

$85.29 online

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an…
Intelligent Network Video: Understanding Modern Video Surveillance Systems

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Offering ready access to the security industry’s cutting-edge digital future, Intelligent Network Video provides the first complete reference for all those involved with developing, implementing, and maintaining the latest surveillance systems. Pioneering expert…
Proactive Law for Managers: A Hidden Source of Competitive Advantage
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|April 22, 2016

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Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is…
Russian and Eurasian Custom Union Markets - Guideline to Food Contact Materials (FCM) and articles…

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The process of globalization of markets has led to a situation in which the distances between the various countries have been significantly reduced. This guide is designed to understand the legislative situation for materials and packaging in contact with food in…
La Guía Esencial de Anuncios en Facebook: Como Llegar Directo A Tu Público Meta y Aprovechar Tus…

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Todos queremos llegar a nuestro cliente ideal, y hay muchas maneras de lograrlo. Quizá has probado revistas, panorámicos ó flyers y no has visto muchos resultados, ó quizá simplemente quieres algo que puedas medir. Tal vez has…
Performance Measurement im Einzelhandel
Kobo ebook | German

|April 29, 2016

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Die Ausgestaltung von Performance Measurement orientiert sich an branchenspezifischen Charakteristika. Mit Hilfe eines Mixed-Methods-Ansatzes zeigt die Autorin für den Einzelhandel, welche Erfolgskennzahlen relevant sind. Der Fokus liegt auf der Verwendung von…
The Marketing Book
Kobo ebook

|April 14, 2016

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to…
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…
MediaWriting: Print, Broadcast, and Public Relations
Kobo ebook

|March 1, 2013

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$111.84

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and…
Service Quality and Management
Kobo ebook

|June 29, 2013

$87.79 online

$109.72

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Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi­ dence is overwhelming. True horror stories exist of all types of services in all…