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The process of globalization of markets has led to a situation in which the distances between the various countries have been significantly reduced. This guide is designed to understand the legislative situation for materials and packaging in contact with food in…

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Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes…
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|December 12, 2014

$87.95

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Advertising and Promotion introduces the key concepts, issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the agency to help…
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|This title releases March 19, 2018

$89.84 online

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The dynamic world of retailing in the 21st century takes us on an exciting and enjoyable journey. But while travel is said to broaden the mind, the modern retailing world continues to change dramatically and irrevocably before our eyes. The 21st century presents…
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|This title releases January 8, 2018

$88.14 online

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Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It…
Audio Book (CD)

|November 15, 2016

$86.77 online

$97.50

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Prospecting for new business is the number one aspect of selling that most salespeople fear. They're so afraid of it that they never learn how to do it well. In reality, it's just another skill to acquire when you're committed to achieving success.Once you…
Paperback | German

|November 16, 2016

$89.03 online

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Offering ready access to the security industry’s cutting-edge digital future, Intelligent Network Video provides the first complete reference for all those involved with developing, implementing, and maintaining the latest surveillance systems. Pioneering expert…

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Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of…

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…

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Todos queremos llegar a nuestro cliente ideal, y hay muchas maneras de lograrlo. Quizá has probado revistas, panorámicos ó flyers y no has visto muchos resultados, ó quizá simplemente quieres algo que puedas medir. Tal vez has…
Kobo ebook

|April 14, 2016

$85.29 online

$106.51

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to…