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Paperback

$102.10

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical…
Hardcover

$130.00

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Financialization not only refers to the incredible power of the financial sector over economics and politics; it also refers to the creep of financial ideas, metaphors, narratives and measurements throughout society and culture more broadly. Examining a wide…
Hardcover | German

$85.75

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Vor dem Hintergrund einer zunehmenden Ökonomisierung im Gesundheitswesen sowie gleichzeitig wachsender Patientenansprüche nimmt ein zielgruppenspezifisches Health Care Marketing an Bedeutung zu. In diesem Zusammenhang ist die Erfassung der Lebensqualität von…
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$88.10

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive,…
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$95.10

$88.48 online

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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a…

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The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external…
Kobo ebook

$86.55

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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by…

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$86.55

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
Paperback

$92.30

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Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It…

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The process of globalization of markets has led to a situation in which the distances between the various countries have been significantly reduced. This guide is designed to understand the legislative situation for materials in contact with food in South and…

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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…