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Essentials Of Services Marketing
Paperback

|April 10, 2017

$89.06 online

$98.95

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Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS) and an international fellow of the Service Research Center at Karlstad University, Sweden. Dr Wirtz holds a Ph.D. in services marketing from the London Business School and has…
Strategic Customer Management: Integrating Relationship Marketing and CRM

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"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship…
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

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This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these…
The Futures Game: Who Wins, Who Loses, & Why: Who Wins, Who Loses, & Why

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Since it first exploded onto the markets in 1974, THE FUTURES GAME has helped thousands of traders gain an intelligent understanding of futures markets. Over the years, Richard Teweles and Frank Jones have kept their fingers on the pulse of the dynamic futures…
The Employer Brand: Bringing the Best of Brand Management to People at Work

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of…
Rethinking Utility Customer Care: Satisfying Your Always-Connected, Always-On Customers

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Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utilities are adopting digital communication to connect to the grid, the meter, and the customer. Rethinking Utility…
Asian Brand Strategy: How Asia Builds Strong Brands
Hardcover

|October 17, 2005

$87.66 online

$104.00

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Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value…
The Public Domain Code Book: Your Key To Discovering The Hidden Treasures And Limitless Wealth Of…

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Imagine embarking on a fantastic journey-one of exploration and discovery-that will take you around the world to exotic locations and hidden portals. A journey that provides you with instant access to the secret wisdom of the ages...A journey that immerses you in…
Pharmaceutical Marketing
Paperback

|November 11, 2005

$89.04 online

$97.95

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The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the…
Information Security Fundamentals, Second Edition

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Developing an information security program that adheres to the principle of security as a business enabler must be the first step in an enterprise¿s effort to build an effective security program. Following in the footsteps of its bestselling predecessor,…
Contemporary Consumption Rituals: A Research Anthology
Paperback

|October 1, 2003

$85.75 online

$89.50

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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such…
Intelligent Network Video: Understanding Modern Video Surveillance Systems

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Offering ready access to the security industry’s cutting-edge digital future, Intelligent Network Video provides the first complete reference for all those involved with developing, implementing, and maintaining the latest surveillance systems. Pioneering expert…
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