22 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$90 - $94.99
eBook
1 - 12 of 22 Results
Top Matches
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

save 19%

Available for download

Not available in stores

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Kobo ebook

|March 1, 2017

$93.59 online

$117.00

save 20%

Available for download

Not available in stores

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it…

Available for download

Not available in stores

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these…
Kobo ebook

|March 1, 2017

$93.59 online

$117.00

save 20%

Available for download

Not available in stores

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it…

Available for download

Not available in stores

•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …
Kobo ebook

|February 11, 2015

$93.79 online

$117.24

save 20%

Available for download

Not available in stores

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its…
Kobo ebook

|August 29, 2011

$91.19 online

$113.99

save 20%

Available for download

Not available in stores

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a…
Kobo ebook

|November 6, 2014

$92.29 online

$115.32

save 19%

Available for download

Not available in stores

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and…
Kobo ebook

|November 12, 2012

$94.89 online

$118.51

save 19%

Available for download

Not available in stores

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…

Available for download

Not available in stores

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig,…
Kobo ebook

|November 19, 2013

$92.29 online

$115.32

save 19%

Available for download

Not available in stores

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with…
Kobo ebook

|July 5, 2013

$94.89 online

$118.56

save 19%

Available for download

Not available in stores

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a…