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Law & Advertising: A Guide to Current Legal Issues
Kobo ebook

|March 1, 2017

$93.99 online

$117.50

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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it…
Strategic Planning for Public Relations
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Law & Advertising: A Guide to Current Legal Issues
Kobo ebook

|March 1, 2017

$93.99 online

$117.50

save 20%

Available for download

Not available in stores

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it…
El Desafío del Marketing para Empresas Industriales: Conceptos y prácticas avanzadas para…

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•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …
Luxury the Chinese Way: The Emergence of a New Competitive Scenario
Kobo ebook

|April 8, 2016

$92.29 online

$115.32

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and…
Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in…

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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from…
Entrepreneurial Marketing
Kobo ebook

|July 5, 2013

$94.89 online

$118.56

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This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a…
Customer Relationship Management: Concepts and Technologies
Kobo ebook

|February 11, 2015

$93.79 online

$117.24

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Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its…
Integrated Brand Marketing and Measuring Returns
Kobo ebook

|July 7, 2010

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Brand Aesthetics
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|July 24, 2012

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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects…
Service Leadership: The Quest for Competitive Advantage
Kobo ebook

|November 30, 2005

$91.69 online

$114.58

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The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies—not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management. The theoretical…
Why Should Anyone Buy from You?: Earn customer trust to drive business success

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HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and…
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