We found 27 results for “


Showing 1 - 12 of 27 Results

Available for download

Not available in stores

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization…

Available for download

Not available in stores

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Kobo ebook

$90.89 online

$118.04

save 23%

Available for download

Not available in stores

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of…
Kobo ebook

$94.49

Available for download

Not available in stores

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea…
Kobo ebook

$91.19 online

$118.37

save 22%

Available for download

Not available in stores

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and…
Kobo ebook

$90.99 online

$118.11

save 22%

Available for download

Not available in stores

Kobo ebook

$93.99 online

$121.98

save 22%

Available for download

Not available in stores

The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining.…
Kobo ebook

$93.99 online

$122.05

save 22%

Available for download

Not available in stores

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing,…

Available for download

Not available in stores

•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …
Kobo ebook

$90.89 online

$118.04

save 23%

Pre-order online

Not available in stores

These two volumes, bound together, represent the papers, comments, and rejoinders presented at the Conference on Consumption and Saving held 30-31 March 1959 at the Wharton School of Finance and Commerce at the University of Pennsylvania. The first volume is…
Kobo ebook

$92.99 online

$120.73

save 22%

Available for download

Not available in stores

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political…
Kobo ebook

$91.19 online

$118.37

save 22%

Available for download

Not available in stores

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on…