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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
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The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable,…
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Kerin Marketing: The Core , provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more…
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The fifth Canadian edition of ABC's of Relationship Selling explores professional selling from a Canadian perspective. As the title suggests, the text is centered on the philosophy of selling - that success requires mastery of selling basics, including selecting…

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Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www. MyMarketingLab.com or you can purchase a package of the physical text and My MyMarketingLab by searching…

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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W.…
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Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great…
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A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills.  A broad selection of cases varying in focus and brevity are both interesting and fun for…

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Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers,…

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