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Digital Marketing: A Practical Approach
Paperback

|June 6, 2014

$93.50 online

$100.70

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Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from…
Cutting Edge Marketing Analytics: Real World Cases And Data Sets For Hands On Learning

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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and…
Applied Public Relations: Cases In Stakeholder Management

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Innovation Management And New Product Development

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This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s,…
Wine Positioning: A Handbook With 30 Case Studies Of Wine Brands And Wine Regions In The World

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Marketing Island Destinations: Concepts and Cases
Hardcover

|July 29, 2010

$91.05 online

$98.00

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…
The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

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From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The…
Realtime Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

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Advertising Media Planning: A Brand Management Approach
Paperback

|April 10, 2015

$92.25 online

$99.30

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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a…
Managing Business Relationships
Paperback

|September 26, 2011

$90.99

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No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a…
Strategic Integrated Marketing Communications

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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a…
Global Issues In Pharmaceutical Marketing
Paperback

|July 24, 2015

$94.67 online

$107.70

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical…
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