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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
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The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable,…
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Kerin Marketing: The Core , provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more…
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In this latest edition of Sales Force Management , Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book¿s reputation globally as the leading textbook in the field.…
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Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from…

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Each Trade Policy Review consists of three parts: a report by the government under review, a report written independently by the WTO Secretariat, and the concluding remarks by the chair of the Trade Policy Review Body. A highlights section provides an overview of…
Paperback | German

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This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s,…

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Die Personalisierung von Leistungen im Internet bietet die Möglichkeit, das eigene Angebot für die Kunden einer Webpräsenz mit einem zusätzlichen Nutzen zu versehen und somit eine Abgrenzung zu den Angeboten der Konkurrenz zu erreichen. Maßnahmen zur…

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Each Trade Policy Review consists of three parts: a report by the government under review, a report written independently by the WTO Secretariat, and the concluding remarks by the chair of the Trade Policy Review Body. A highlights section provides an overview of…