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Book & Toy

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The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable,…

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A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills.  A broad selection of cases varying in focus and brevity are both interesting and fun for…

Paperback

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Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour…

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This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s,…

Paperback

$91.39 online

$96.25

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Built on a core pedagogical plan that develops strategic and critical thinking in students, class-tested, ground-up Canadian content, and a Content+ plan that will enable instructor's to engage their students in and out of the classroom, THINK Marketing presents…

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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and…

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Hardcover

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Written especially for marketing professionals who need to conduct research on a budget, this book is a practical, efficient guide to market research methods and practices. Based on the author's own experience as a marketing consultant, president of a small…

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Hardcover

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Is Communism Dead Forever? deals with the problems of transition in former communist countries from dictatorship and command economies to democracy and free market economies, recognizing the potential for a return to communism in many of the newly independent…

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