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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to…

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and…

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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and…

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Today, threats to the security of an organization can come from a variety of sources - from outside espionage to disgruntled employees and internet risks to utility failure. Reflecting the diverse and specialized nature of the security industry, Security: An…

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Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to…

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and…

Kobo ebook | Spanish

$96.24

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•Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido…

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are…

Kobo ebook | German

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…

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The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society confirms the role that commercial goods play in our daily lives. This collection of essays provides case studies depicting selected aspects of this…

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public…

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Take control of the software development process with this new book, a comprehensive explanation of Software Configuration Management (SCM). It provides everything you need to know -- from the basic definition of SCM as a scientific tool that brings control to…