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Consumers and Services
Paperback

|June 29, 1998

$96.29

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Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and…
Cb7 (with Coursemate And Career Transitions 2.0, 1 Term (6 Months) Printed Access Card)

Ships within 1-2 weeks

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Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that…
Mr2 (with Coursemate, 1 Term (6 Months) Printed Access Card)

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Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the…
The SAGE Handbook of Social Marketing
Kobo ebook

|November 15, 2011

$99.19 online

$123.90

save 19%

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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing,…
Public Relations: Critical Debates and Contemporary Practice
Paperback

|February 24, 2006

$96.97 online

$102.10

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the…
Marketing Research
Paperback

|October 24, 2014

$96.97 online

$193.95

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In Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors'…
Analysis For Marketing Planning
Paperback

|November 29, 2007

$99.95

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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management…
The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

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Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

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This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains…
Marketing Communications: A Brand Narrative Approach

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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative…
Marketing Strategy: Based On First Principles And Data Analytics

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Luxury The Chinese Way: The Emergence Of A New Competitive Scenario
Hardcover

|February 29, 2016

$97.00 online

$143.00

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"China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and…