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A compilation of bars and restaurants that focus on giving their patrons the best possible hospitality.
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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global…
Hardcover | German

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Soziodemographische Entwicklungen sowie ein Wertewandel in der Gesellschaft haben bei Kunden von Handelsunternehmen eine zunehmende Nachfrage nach Einkaufsconvenience ausgelöst. Einerseits stellt dies Handelsunternehmen vor neue Herausforderungen; andererseits…
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Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the…
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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

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Author of the bestselling text Supply Chain Management , John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply…
Kobo ebook

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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as…
Kobo ebook | Spanish

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•Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido…

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Created through a "student-tested, faculty-approved" review process, MR is an engaging and accessible solution to accommodate the diverse learning styles of today's students at a value-based price. MR provides an exciting, innovative approach to Marketing…