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Essentials of Services Marketing
Kobo ebook

|August 31, 2012

$137.49 online

$171.86

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Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and…
Advanced Methods for Modeling Markets
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|August 29, 2017

$193.89 online

$242.25

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This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and…
The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media…

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in…
The SAGE Handbook of Consumer Culture
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|January 1, 2018

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$170.53

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The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity,…
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017…

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This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology…
The Language of Branding
Kobo ebook

|December 14, 2017

$159.89 online

$199.84

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The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…
Crisis Communications: A Casebook Approach
Kobo ebook

|April 27, 2011

$170.59 online

$213.16

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Neuromarketing: Exploring the Brain of the Consumer
Kobo ebook

|September 2, 2010

$148.29 online

$185.25

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence,…
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while…
Evolutionary Psychology in the Business Sciences
Kobo ebook

|July 9, 2011

$136.79 online

$171.00

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All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is…
Reputation Management Techniques in Public Relations
Kobo ebook

|January 26, 2018

$239.89 online

$299.76

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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure…
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and…

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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's…
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