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The Ninth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong…
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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…
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$143.15 online

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Praised for its clear writing style and solid Canadian examples,  Advertising in Action  provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader…
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$174.95

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For courses in global marketing.   Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in…
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Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to…

Canadian Advertising In Action

by Keith J. Tuckwell

|This title releases January 15, 2017

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$131.95

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Praised for its clear writing style and solid Canadian examples,  Advertising in Action   provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader…
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$134.27 online

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Advertising & Promotion: An Integrated Marketing Communications Perspective is a comprehensive and balanced text that offers instructors and students advertising and promotion theories and applications, while providing relevant and up-to-date coverage of…
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$215.44 online

$224.00

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Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But…

Marketing

by Dhruv Grewal

|February 19, 2015

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$129.95

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Grewal Marketing , Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for…
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$124.86 online

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ABC's of Relationship Selling through Service explores the basic fundamentals of selling from a Canadian perspective. The text provides students with the foundation for understanding the entire selling process including selling as a profession, preparation for…
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$159.55

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For courses in global marketing.   Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of…