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Marketing: An Introduction, Sixth Canadian Edition Plus Mymarketinglab With Pearson Etext -- Access…

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NOTE:  Before purchasing, check with your instructor to ensure you  select the   correct ISBN.  Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and…
Canadian Pr For The Real World
Paperback

|January 14, 2014

$129.70

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…
Marketing Research Essentials
Paperback

|August 26, 2013

$133.40 online

$144.95

save 7%

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
ABCs of Relationship Selling Through Service

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ABC's of Relationship Selling through Service explores the basic fundamentals of selling from a Canadian perspective. The text provides students with the foundation for understanding the entire selling process including selling as a profession, preparation for…
Canadian Advertising In Action
Paperback

|April 21, 2014

$145.00

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Praised for its clear writing style and solid Canadian examples,  Advertising in Action  provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader…
Integrated Marketing Communications
Paperback

|November 1, 2013

$145.00

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Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that…
Marketing
Hardcover

|February 14, 2017

$129.95

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The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong…
Marketing
Hardcover

|February 19, 2015

$129.95

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Grewal Marketing , Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for…
Advertising And Integrated Brand Promotion
Paperback

|This title releases January 1, 2018

$179.96 online

$199.95

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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is…
Strategic Marketing Management
Paperback

|This title releases April 12, 2018

$105.75 online

$117.50

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Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately…
Complex Modeling of Consumer Behavior: Agent-Based Marketing Science
Hardcover

|This title releases February 8, 2018

$209.66 online

$232.95

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Marketing Management, Fourteenth Canadian Edition

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Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.