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For courses in global marketing.   Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in…

Marketing

by Dhruv Grewal

|February 19, 2015

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Grewal Marketing , Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for…

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
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Levy Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. The text uniquely examines key strategic issues with an emphasis on the financial considerations and store…

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The Ninth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong…
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For courses in Consumer Behavior.   Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain…

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters…

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business…

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The market-leader , Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of…

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab…

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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying…
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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…