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The Ninth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong…
Paperback

|January 14, 2014

$129.70

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…

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NOTE:  Before purchasing, check with your instructor to ensure you  select the   correct ISBN.  Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and…
Hardcover

|February 19, 2015

$129.95

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Grewal Marketing , Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for…
Hardcover

|March 23, 2016

$174.95

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For courses in global marketing.   Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in…

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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way,…

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Explore the "act of buying" and beyond.   Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in…

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab…
Paperback

|March 14, 2014

$151.95

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Levy Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. The text uniquely examines key strategic issues with an emphasis on the financial considerations and store…
Paperback

|March 5, 2015

$121.90 online

$133.00

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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying…

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Explore the "act of buying" and beyond.   A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A…

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For courses in Sales and Personal Selling.   Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by…