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"A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads,…
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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that…
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Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service. The Simple Truths of Service is an inspiring true story about Johnny, a very…

Canadian Advertising In Action

by Keith J. Tuckwell

|This title releases January 15, 2017

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Praised for its clear writing style and solid Canadian examples,  Advertising in Action   provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader…

Ninja Selling: Subtle Skills. Big Results.

by Larry Kendall

|This title releases January 3, 2017

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Stop Selling! Start Solving! In Ninja Selling , author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results…
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Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed…

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Integrated Marketing Communications  presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations…

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Market Domination for Podcasting shares the secrets of 23 of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene's unique podcasting model to generate 20 new referral partners promoting their business in just 20 minutes…

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Each Trade Policy Review consists of three parts: a report by the government under review, a report written independently by the WTO Secretariat, and the concluding remarks by the chair of the Trade Policy Review Body. A highlights section provides an overview of…

Véndele a la mente, no a la gente

by Jürgen Klaric

|This title releases January 3, 2017

Paperback | Spanish

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Es el último libro de Jürgen Klaric enfocado a las ventas de productos y servicios. El método y las técnicas aquí expuestos salieron de diversos estudios realizados en laboratorios científicos. Asimismo, fueron avalados por…
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Now in its fifth edition, the hugely successful eMarketing eXcellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide…