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Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the…

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

Social Selling Mastery

by Jamie Shanks

|This title releases September 13, 2016

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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built…

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Mad Men ’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world   This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at…

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Trade Policy Reviews analyze the trade policies and practices of every member of the World Trade Organization. As well as analyzing by sector and by trade measure, the reports also look into the country’s wider economic environment. The reviews consist of…

Sell It Today, Sell It Now

by Tom Hopkins

|This title releases September 1, 2016

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Have you discovered the power of the one-call close? Sell it Today, Sell it Now by sales champion, Tom Hopkins , is your ultimate reference guide to planning and perfecting the art of one-call closing. Whether you are an established sales professional with a long…

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Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That’s because the best content starts with a story. When it comes to marketing, the best…

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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a…

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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…