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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products. A focus on the customer experience is needed. A lot…
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Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collected would allow us to fine-tune segments to a perfected…
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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…

Tap: Unlocking The Mobile Economy

by Anindya Ghose

|This title releases April 21, 2017

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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can…
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A business’s greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are…

Brand Intimacy

by Mario Natarelli

|This title releases April 25, 2017

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially…

Winning New Business For Dummies

by Stewart Stuchbury

|This title releases April 3, 2017

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Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…

Strategic Marketing Management

by Richard M.s. Wilson

|This title releases April 8, 2017

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Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately…

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The American Express Way

by James P. Bush

|This title releases April 28, 2017

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