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The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of…

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…

The Only Sales Guide You'll Ever Need

by Anthony Iannarino

|This title releases October 11, 2016

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A comprehensive guide to transforming your mindset and improving your skill sets to achieve sales success, from the rising star sales blogger, lecturer, and consultant.   How is it that a small number of salespeople are hugely successful, while the rest…

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By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source…

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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Kramer wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with…

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and…

Maximize Your School Marketing

by Johanna M. Lockhart

|This title releases October 1, 2016

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The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer…

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Mad Men ’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world   This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at…

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Calling all Area Managers, Operations Managers and Multi-Unit Managers! Are you fed up with reading tedious, long-winded books in order to glean a few miserable insights? This book is the answer! Based entirely upon key strategic and local MODELS that help…