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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social…

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I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes…

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further…

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I wrote this book for one reason only: to help you make real money in multi-level or network marketing. Feeling skeptical? I had been the World’s Biggest Skeptic about MLM. For good reason: •I had talked to literally hundreds of people in network marketing and no…

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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's…

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In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)-doing the unexpected unexpectedly and giving the customer more than he…

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight…

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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a…

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Discover Multiple Successful Ways To Get Free Traffic To Your Website Or Blog! You want to bring more traffic to your site and you want to do it with no associated costs. There are several tools you can put to work for you. If your niche is especially…

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Synergy has been overused in these past decades and once you know how it is used, it can bring a massive result for you. Synergy is not just a matter of combining things; it is a matter of understanding how things work and which things you should put together..…

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Mentre mi accingevo a scrivere questo libro ho partecipato alla convention di una compagnia di assicurazioni. Ebbene l'amministratore di questa compagnia nel suo discorso non ha mai usato il termine venditori né rete di vendita, bensì ha parlato di "canale…