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Fashion & Music
Kobo ebook

|This title releases August 10, 2017

$136.79 online

$171.00

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This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.…
The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days…

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Written for business owners of pet care services, this book presents a comprehensive review of the business mobile app designed to engage, secure and grow the all important loyal customer base that is key to business success. This book is for you if, as a pet…
How To Build A Sales Funnel For Your Business

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A Sales Funnel is a 24 -hour automated lead generation and conversion machine that works non-stop for your company driving potential customers to your business and helping convert them- generating you revenue. Your Customers are looking for your product or…
The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales
Kobo ebook

|This title releases August 4, 2017

$68.39 online

$85.49

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This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales…
Malcolm McDonald on Key Account Management
Kobo ebook

|August 3, 2017

$31.99 online

$39.90

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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market…
Marketing Digital En Su Clínica Estética
Kobo ebook | Spanish

|August 4, 2017

$5.39 online

$5.99

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“Lo que más me ha impresionado de “Marketing digital en su clínica estética” es que las estrategias son sumamente prácticas y sencillas de implementar y además no cuestan demasiado. Cada cirujano plástico debería leer este libro”. — Alfredo Hoyos MD “Marketing…
Open Marketing
Kobo ebook | Italian

|August 9, 2017

$13.99

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Questo libro è un viaggio nell' Open Marketing, cioè nella marketing automation attraverso strumenti Open Source. Parla di tecniche e strategie di marketing, di come metterle in atto grazie a Mautic, una delle migliori piattaforme di Marketing Automation oggi…
Developing Service Products and Brands
Kobo ebook

|August 18, 2017

$5.99 online

$6.59

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All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined,…
Innovative B2B Marketing
Kobo ebook

|August 3, 2017

$31.99 online

$39.90

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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by…
Die B2B-Sales-Matrix: Strategische Akquise planen und systematisch umsetzen
Kobo ebook | German

|This title releases August 14, 2017

$14.39 online

$17.96

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Dieses Buch liefert ein direkt umsetzbares Modell für die strategische Neukundengewinnung im B2B. Die Autoren erklären systematisch, wie die vier entscheidenden Phasen im Akquiseprozess – Prework, Client-Relationship-Initiation, Sales, After Sales – aussehen…
15 Questions About Native Advertising

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#NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society? Should…
Conteúdo S.A.
Kobo ebook

|August 15, 2017

$23.99

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Desenvolva inicialmente o seu público, EM SEGUIDA, crie o seu produto. Esta é uma abordagem empreendedora simples, porém profundamente bem-sucedida de uma das mentes empresariais mais criativas atualmente. Um dos pioneiros do marketing de conteúdo, Joe Pulizzi…