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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further…

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What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . .…

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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a…

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further…

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This Master-Plan gives you the incalculable new power to dominate, command and manipulate people around you! Add new STRENGTH to your WILL! Get new AUTHORITY in your MANNER! New POWER to COMMAND! New-won MASTERY of LIFE! DON’T put off for one more day your…

Kobo ebook | German

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Das Buch zeigt auf, wie Unternehmen ihre Arbeitgebermarke systematisch aufbauen und steuern können, um im Wettbewerb um Mitarbeiter erfolgreich zu sein. Neben den Grundlagen des Employer Brand Managements präsentieren die Autoren Methoden und Maßnahmen zur…

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership…

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I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes…

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Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives…

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When the Northland Mall opened in Michigan on March 22, 1954, it was the world’s largest shopping center. Its innovative design was the vision of architect Victor Gruen and the Webbers, nephews of Joseph Lowthian Hudson and executives of the J.L. Hudson Company.…