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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer
Hardcover

|This title releases August 28, 2017

$26.70 online

$30.00

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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot…
The Lost Art Of Closing: Winning The Ten Commitments That Drive Sales

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“Always be closing!” — Glengarry Glen Ross , 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as…
Fired Up! Selling Tm: Great Quotes To Inspire, Energize, Succeed
Hardcover

|August 1, 2017

$23.13 online

$25.99

save 11%

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Salespeople love quotes! They put them on their refrigerator doors, post on their bathroom mirrors, carry them as a reminder, use in speeches and team meetings, and send in emails. They use quotes to fire up their sales teams, their friends - and themselves. A…
Entrepreneur: Anthony Robbins: The Only 12 Biggest Life-Changing ideas from Tony Robbins That…

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Are you looking to start a company or a business but can’t seem to find a strong enough reason to pursue your dreams of becoming an Entrepreneur? If you have no energy, feel lazy and think that you are destined to fail in all your start-up endeavors, think again!…
Essentials Of Marketing Management
Paperback

|This title releases August 29, 2017

$111.90

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to…
How To Capture Ideas And Create Compelling Content: An A-to-z Approach
Paperback

|This title releases August 24, 2017

$9.31 online

$10.34

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
The Future Of Commerce: 21 Business Models That Are Changing How We Buy
Paperback

|This title releases August 25, 2017

$28.92 online

$32.50

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21 Business Models That Are Changing How We Buy Jewelry you rent. Hardware you print. Computers you wear. Clothes you buy from other people’s closets. Retail and tech thinker Liza Kindred explains how these surprising new patterns of commerce signal how…
Fashion & Music
Kobo ebook

|This title releases August 10, 2017

$136.79 online

$171.00

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This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.…
How to Get Yourself on Podcasts that Your Ideal Customers are Already Listening to

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Welcome to the episode of the Real Fast Results podcast! Mr. Tom Schwab is today’s guest speaker. He’ll be chatting about a super-smart thing to do, and that is to appear more as a podcast guest. He’s going to outline how to become a podcast guest in the first…
Verkaufen in digitalen Zeiten: Einfach mal Mensch sein

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Kaum eine Branche hat die Digitalisierung so schnell und nachhaltig umgekrempelt wie den Verkauf. Kunden informieren sich online, bestellen online, empfehlen online. Herausforderungen, denen sich jeder stellen muss, der heute Kunden gewinnen und dauerhaft halten…
La négociation d'influence
Kobo ebook | French

|This title releases August 23, 2017

$30.99

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Lorsque le client s'adresse au vendeur, il a déjà parcouru Internet à la recherche du meilleur produit au meilleur prix. Il a une idée précise de ce qu'il veut. S'entame alors la phase de négociation où le vendeur devra conduire son client à l'achat. Mais comment…
Praxiswissen Kundenbindungsprogramme: Konzeption und operative Umsetzung
Kobo ebook | German

|This title releases August 10, 2017

$28.79 online

$35.91

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Dieses Buch bietet eine fundierte Entscheidungsgrundlage für die Auswahl des passenden Kundenbindungsprogramms. Ob Bonusprogramme, Rabattkarten, Kundenkarten ohne regelmäßige Incentivierung, Punkteklebe-Aktionen oder Couponing: Unternehmen können es sich heute…