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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask…
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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask…

Stuffocation: Living More With Less

by James Wallman

|This title releases February 28, 2017

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We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are…

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Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough…
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Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service. The Simple Truths of Service is an inspiring true story about Johnny, a very…

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Add a Little Sparkle to Your Service In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering the “core” of a service experience in a fashion that is value-unique, not just value-added. In his…

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This book will show you how to make money selling public domain books. It is a step by step guide on where to look, download, compile and format public domain books. I have personally published over 100 public domain eBooks and paperbacks to date through Amazons…

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Each Trade Policy Review consists of three parts: a report by the government under review, a report written independently by the WTO Secretariat, and the concluding remarks by the chair of the Trade Policy Review Body. A highlights section provides an overview of…
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Définir sa stratégie commerciale. Positionner son image de marque. Disposer ses produits en magasin. Utiliser des techniques de vente. Animer son magasin. Communiquer via les réseaux sociaux Conçu pour répondre aux besoins de chaque artisan, cet ouvrage reprend…
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Handige, 15-minuten samenvatting van dit best-verkochte managementboek uit 2014. Over het oorspronkelijke boek: Iedereen weet hoe het principe van wederkerigheid werkt: wat je geeft, krijg je terug. Een krachtig principe, dat vrijwel altijd en overal opgaat. Het…