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Hardcover

|May 22, 1988

$26.91 online

$43.95

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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the…

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How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of…

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…

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Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all…
Paperback

|February 1, 1966

$19.78 online

$20.95

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.
Paperback

|January 1, 1998

$25.24 online

$27.99

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No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal…

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing…
Paperback

|April 2, 1998

$35.57 online

$37.50

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The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest within…

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Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to…
Paperback

|March 1, 1990

$15.29 online

$18.00

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Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.