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Hardcover

|May 22, 1988

$31.38 online

$43.95

save 28%

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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the…

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…

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Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

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Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all…
Paperback

|March 20, 2012

$16.93 online

$21.00

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.…
Hardcover

|January 22, 1989

$30.37 online

$34.95

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An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to…
Paperback

|January 12, 1996

$227.71

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It's easier than you think to perform every retail math calculation quickly, accurately, and with confidence Mathematics is an essential tool for determining every financial arrangement important to a retail business. Whether you're buying merchandise, figuring…

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Comment vendre encore et toujours Les conseils et les réponses de toute une vie au service de la vente, par l'auteur du best-seller The Sales Bible ( La Bible de la Vente ). "Je saute de joie parce que vous allez acheter ce livre, et que vous allez y découvrir…
Paperback

|August 22, 1997

$23.93 online

$26.95

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In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the…

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"The MLM Classic."--Richard Poe, author of Wave 3 Network marketing is a burgeoning field, and it can be a frustrating and difficult experience. There are many who have achieved minimal success, and many more who have made no money at all. With these…

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Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication .…
Kobo ebook | French

|October 20, 2016

$14.99

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Les principes clés du marketing stratégique et opérationnel Pour cette nouvelle édition dans la série Business, Le Marketing pour les Nuls revisite de A à Z les concepts clés du marketing-mix, ainsi que les nouvelles stratégies pour vendre plus au XXIe siècle.…