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Invisible Influence: The Hidden Forces that Shape Behavior
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|June 20, 2017

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Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare…
The Design of Everyday Things: Revised and Expanded Edition
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|November 5, 2013

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
How to Talk to anyone: 92 Little Tricks for Big Success in Relationships
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|October 10, 2003

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
The Age Of Persuasion: How Marketing Ate Our Culture
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|August 31, 2010

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
Contagious: Why Things Catch On
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|May 3, 2016

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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on…
Influence: Science and Practice
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|July 29, 2008

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini…
Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales…

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Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct…
Growth Hacker Marketing: A Primer On The Future Of Pr, Marketing, And Advertising

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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on…
The Revenge Of Analog: Real Things And Why They Matter
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|This title releases October 24, 2017

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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed.…
Ultimate Guide To Facebook Advertising: How To Access 1 Billion Potential Customers In 10 Minutes
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|This title releases November 24, 2017

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Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook's newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further…
100 Great Social Media Marketing Ideas
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|This title releases December 5, 2018

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With the growth of social media in both our professional and private life, it makes sense for a business or corporation to harness the power and reach of social media to promote, educate or engage the pubic about their product or service. Organized into five…