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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

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Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of…
The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus On 12 Key Strategies

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Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Selected by Strategy+Business as One of the Best Business Books for 2012 Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these…
All Marketers Are Liars: The Power Of Telling Authentic Stories In A Low-trust World

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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will…
Trading Up
Hardcover

|January 4, 2005

$39.00

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First published to media acclaim in October 2003, "Trading Up" revealed how todayas middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforeain their choices of cars and clothing, vodka and beer, golf…
Accelerants
Hardcover

|January 2, 2007

$30.00

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"Many sales processes don't work anymore--period. But companies don't know exactly what's not working, or why, or what needs fixing. What's worse, many companies are in denial that their processes are broken and will not support what they need to do going…
Relevance
Hardcover

|September 23, 2008

$27.50

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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus…
Twitterville: How Businesses Can Thrive In The New Global Neighborhoods

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Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot…