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The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street —reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan…
Pre-Suasion: Channeling Attention for Change
Audio Book (CD)

|September 6, 2016

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$39.99

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…
Coffee For One: How The New Way To Make Your Morning Brew Became A Tempest In A Coffee Pod
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|This title releases January 30, 2018

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An inside look into the story of why we all traded in pots for pods! Reminiscent of God in a Cup and The Devil’s Cup , this is an inside look into the modern business of making coffee. But rather than a general history, Coffee for One focuses on the…
Bold: How To Be Brave In Business And Win
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|This title releases January 2, 2018

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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about…
Selling The Invisible: A Field Guide to Modern Marketing
Audio Book (CD)

|January 2, 2008

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$19.75

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.…
Invisible Influence: The Hidden Forces that Shape Behavior
Audio Book (CD)

|June 14, 2016

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Driven To Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

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New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's…
The Challenger Sale: Taking Control of the Customer Conversation
Audio Book (CD)

|January 15, 2013

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$32.98

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand…
The One Minute Salesperson
Audio Book (CD)

|September 16, 2003

$13.77 online

$17.00

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From the bestselling co-author of Who Moved My Cheese? . . . Spencer Johnson presents us with hints and tips for becoming more effective and confident in sales. With concise, practical advice in a dynamic presentation, the lessons learned from The One Minute…
Raving Fans: A Revolutionary Approach to Customer Service
Audio Book (CD)

|January 13, 2004

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Told in the parable style of The One Minute Manager , RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant…
How Brands Grow: What Marketers Don't Know
Audio Book (CD)

|April 5, 2016

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$14.99

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow…
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Audio Book (CD)

|February 17, 2009

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$36.99

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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in…