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Pre-Suasion: Channeling Attention for Change
Audio Book (CD)

|September 6, 2016

$29.85 online

$39.99

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…
The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street —reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan…
The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!
Audio Book (CD)

|April 22, 2014

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the ground if…
Coffee For One: How The New Way To Make Your Morning Brew Became A Tempest In A Coffee Pod
Audio Book (CD)

|This title releases January 30, 2018

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An inside look into the story of why we all traded in pots for pods! Reminiscent of God in a Cup and The Devil’s Cup , this is an inside look into the modern business of making coffee. But rather than a general history, Coffee for One focuses on the…
Money On Demand: Making Millions With A Webinar Lunch
Audio Book (CD)

|This title releases March 1, 2018

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The Challenger Sale: Taking Control of the Customer Conversation
Audio Book (CD)

|January 15, 2013

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand…
Building A Storybrand: Clarify Your Message So Customers Will Listen
Audio Book (CD)

|October 10, 2017

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
Selling The Invisible: A Field Guide to Modern Marketing
Audio Book (CD)

|January 2, 2008

$14.72 online

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.…
How Brands Grow: What Marketers Don't Know
Audio Book (CD)

|April 5, 2016

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow…
Spin Selling: Situation Problem Implication Need-Payoff: the Best-Validated Sales Method Available…

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How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales…
Driven To Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

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New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's…
The One Minute Salesperson
Audio Book (CD)

|September 16, 2003

$13.77 online

$17.00

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From the bestselling co-author of Who Moved My Cheese? . . . Spencer Johnson presents us with hints and tips for becoming more effective and confident in sales. With concise, practical advice in a dynamic presentation, the lessons learned from The One Minute…
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