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Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales…

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Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and…

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000…

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First published to media acclaim in October 2003, "Trading Up" revealed how todayas middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforeain their choices of cars and clothing, vodka and beer, golf…

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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team…

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The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really…

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The relationship between trade policy and industrialization has provoked much controversy. Can trade policy promote economic growth in developing countries? Those actively working in the area are becoming increasingly sceptical about the conventional advice given…

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and…

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It's not enough to simply bring value to the marketplace - you need to get to paid for it! Whether you want to sell your own products or someone else's, you need this fun, funny, laser-sharp guide to show you the most effective ways of turning a profit online.…

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As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired…

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In the Space Age, people believed that by the 21st century we'd all have 20 hour work weeks. Isn't that ironic? For most people technology means less personal time and more work. Social networks, social media, bookmarking sites and online forums are are filling…

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Online business ownership has become incredibly popular - and even mainstream. If you want to join the ranks of successful eCommerce entrepreneurs, let Liv Montgomery, the eCommerce Gal be your guide on a fun and fabulous journey. If you want to escape a grueling…