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Hooked: How To Build Habit-forming Products

Hooked: How To Build Habit-forming Products

by Nir Eyal

Hardcover

|November 4, 2014

$29.95

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
This I Know: Marketing Lessons From Under The Influence
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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask…
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business
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Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS…
Train Your Brain: How To Build A Million Dollar Business In Record Time
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"Using Train Your Brain, in two years, I've gone from zero to a million dollars a year in my business and paid off $30,000 in debt " Sarah Thomas, Basehor, KS When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically…
Hbr's 10 Must Reads On Strategic Marketing (with Featured Article "marketing Myopia," By Theodore…
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Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review…
Hug Your Haters: How To Embrace Complaints And Keep Your Customers
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Haters are not your problem. . . . Ignoring them is.   Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service…
The Ego Boom: Why the World Really Does Revolve Around You
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If individuality?by which we mean one?s inherent right to self-expression, self-actualization and self-fulfillment?is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that…
The Complete Website Planning Guide: A step-by-step guide for website owners and agencies on how to…
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Praise for The Complete Website Planning Guide : A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it! Would you build a house without blueprints and expect it to be perfect? That’s…
Superfans: The Easy Way To Stand Out, Grow Your Tribe, And Build A Successful Business
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be…
Marketing Rebellion: The Most Human Company Wins
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Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost? Pathfinding author Mark Schaefer provides an…
Itil Foundation, Itil 4 Edition: Spanish Translation
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The first step on the ITIL 4 pathway provides IT professionals with an understanding of the ITIL 4 framework and its practical application to the modern digital world while serving as expert reference guidance for solving day-to-day problems. It is fully aligned…
Marketing: An Introduction, Updated Sixth Canadian Edition With Integrated B2b Case Plus Mylab…
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NOTE:  Before purchasing, check with your instructor to ensure you  select the   correct ISBN.  Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and…
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