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How To Win Friends & Influence People (miniature Edition): The Only Book You Need To Lead You To…

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A Running Press mini abridgement of the most groundbreaking guidebook of all time. Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. Now for the first time, the…
The Fifth Risk: Undoing Democracy
Paperback

|December 3, 2019

$22.95

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New York Times Bestseller What are the consequences if the people given control over our government have no idea how it works? "The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Energy. "And…
The Design of Everyday Things: Revised and Expanded Edition

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Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or…
Influence, New And Expanded: The Psychology Of Persuasion

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new…
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
Hooked: How To Build Habit-forming Products
Hardcover

|November 4, 2014

$29.95

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?…
Business Adventures: Twelve Classic Tales From The World Of Wall Street
Paperback

|August 12, 2014

$23.35 online

$24.99list price

save 6%

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“ Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable…
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

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OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and…
Marketing
Hardcover

|February 14, 2017

$129.95

Ships within 3-5 weeks

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The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong…
Marketing: The Core with Connect with SmartBook COMBO

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Kerin Marketing: The Core , provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive,…
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