Marketing Channel Management: An Instructor's Manual

Paperback | August 1, 1996

byRussell W. McCalley

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Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

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From the Publisher

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of question...

Format:PaperbackDimensions:80 pages, 8.75 × 6.35 × 0.68 inPublished:August 1, 1996Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275955478

ISBN - 13:9780275955472

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