Marketing Channels

Paperback | June 23, 2012

byDinesh Kumar

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Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerousexamples, figures, images, and cases.Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores themanagement of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels,which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.

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Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerousexamples, figures, images, and cases.Divided into ...

Dinesh Kumar is Professor of Marketing at Gian Jyoti Institute of Management in Mohali. During his academic experience of more than 16 years, he has taught at Birla Institute of Management Technology (BIMTECH), Greater Noida and was a visiting faculty at Fore School of Management, and other management schools. During his industry exper...

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Format:PaperbackDimensions:576 pages, 9.84 × 7.48 × 0.07 inPublished:June 23, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198077092

ISBN - 13:9780198077091

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Table of Contents

Part I Roles and Functions of Marketing Channels1. Overview of sales and distribution function in India2. The Distribution Channel3. Formats of distribution channels4. Business Environment and Channel ManagementPart II Designing Distribution Channels5. Distribution Channels Design6. Systems of Distribution: Wholesalers7. Front end of Distribution: Retail8. Direct Marketing Systems9. Moving Goods: LogisticsPart III Managing Marketing Channels10. Channel Structure and Integration11. Managing Channels and handling conflictsPart IV Marketing Channel Control12. Evaluation of Marketing Channels13. Channel Information SystemsPart V Modern Distribution Channels14. Rural Distribution15. Distribution in a digital age16. International Marketing Channels