Marketing Channels by Bert RosenbloomMarketing Channels by Bert Rosenbloom

Marketing Channels

byBert Rosenbloom

Hardcover | November 9, 2011

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Mar...
Title:Marketing ChannelsFormat:HardcoverDimensions:696 pages, 10 × 8.1 × 1.3 inPublished:November 9, 2011Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0324316984

ISBN - 13:9780324316988

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Table of Contents

Part I: MARKETING CHANNEL SYSTEMS.1. Marketing Channel Concepts.2. Marketing Channel Participants.3. The Environment of Marketing Channels.4. Behavioral Processes in Marketing Channels.Part II: DEVELOPING THE MARKETING CHANNEL.5. Strategy in Marketing Channels.6. Designing Marketing Channels.7. Selecting Channel Partners.8. Target Markets and Channel Design Strategy.Part III: MANAGING MARKETING CHANNELS.9. Motivating the Channel Members.10. Product Issues in Channel Management.11. Pricing Issues in Channel Management.12. Promotion in Marketing Channels.13. Logistics and Supply Chain Management in Marketing Channels.14. Evaluating Channel Member Performance.Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS.15. Online Channel Systems and Management.16. Franchise Marketing Channels.17. Marketing Channels for Services.18. Global Marketing Channels.Part V: CASES.