Marketing Competences And Strategic Flexibility In China by Y. WangMarketing Competences And Strategic Flexibility In China by Y. Wang

Marketing Competences And Strategic Flexibility In China

byY. Wang

Hardcover | December 1, 2006

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of theJournal of Technology Management in China.
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Title:Marketing Competences And Strategic Flexibility In ChinaFormat:HardcoverDimensions:261 pages, 8.5 × 5.51 × 0.69 inPublished:December 1, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230013503

ISBN - 13:9780230013506

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Table of Contents

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion