Marketing Competences And Strategic Flexibility In China

Hardcover | January 15, 2007

byYonggui Wang

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In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

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In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment co...

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
Format:HardcoverDimensions:288 pages, 8.5 × 5.5 × 0.69 inPublished:January 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230013503

ISBN - 13:9780230013506

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Table of Contents

Introduction * Philosophical Notion and Framework of the Book * Turbulent Chinese Business Environment * Constructs and Constituents of Core Competences * Conversation with Senior Chinese Business Executives * A Structured Survey in Beijing, Tianjin and Shenzhen * Creation of Strategic Flexibility and Core Competence * Building Dynamic Capability for Superior Customer Performance * Discussions and Conclusion