Marketing: Defined, Explained, Applied, Student Value Edition

Loose Leaf | January 21, 2011

byMichael P Levens

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A unique and easy-to-read breakdown of marketing information.

"Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.

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From the Publisher

A unique and easy-to-read breakdown of marketing information. "Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the ma...

Format:Loose LeafDimensions:384 pages, 10.8 × 8.4 × 0.5 inPublished:January 21, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132177471

ISBN - 13:9780132177474

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