Marketing Demystified

Paperback | August 16, 2010

byDonna Anselmo

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing’s four Ps . . . plus three—planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

    Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.

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From the Publisher

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of ...

About the Author Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm specializing in brand strategies and communication. She hosts BOLD TALK Business Radio, a weekly AM radio program that educates business leaders, managers and entrepreneurs on marketing and business strategy...
Format:PaperbackDimensions:400 pages, 9.3 × 7.4 × 0.92 inPublished:August 16, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071713913

ISBN - 13:9780071713917

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