Marketing Dynamics: Canadian Edition 2013

Hardcover | April 8, 2013

byGreg Gregoriou, Jessica Pegis, Brenda Clark

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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadianexamples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, andAboriginal content and perspectives.a href="http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynamics%20Sample%20Pages.pdf"CLICK HERE/a to view sample chapters.SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.

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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadianexamples are integrated throughout. This stu...

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board). Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subj...

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Format:HardcoverDimensions:324 pages, 10.88 × 8.5 × 0.79 inPublished:April 8, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199007438

ISBN - 13:9780199007431

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Table of Contents

Part 1: Marketing Basics1. Marketing is Dynamic!2. Business Basics3. The Marketing Concept4. Market ForcesPart 1 CloserPart 2: Reaching Your Market5. Targeting a Market6. Consumers and Competition7. Marketing Research8. Marketing for Not-for-Profit Organizations9. Information Technology and Social MediaPart 2 CloserPart 3: The Marketing Mix10. What is a Product?11. Branding12. What is Price?13. Price Determination14. What is Place?15. What is Promotion?16. The Sales ProcessPart 3 CloserPart 4: Government, Trade, and Marketing17. Role of Government18. International Trade and MarketingPart 4 CloserPart 5: Issues and Trends in Marketing19. Social Responsibility in Marketing20. Trends in Global MarketingPart 5 CloserGlossaryIndex