Marketing Essentials, Marketing Research Workbook: Marketing Research Workbook

Spiral Bound | June 22, 2001

byMcGraw-Hill Education

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Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.

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Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.

Format:Spiral BoundDimensions:10.9 × 8.4 × 0.33 inPublished:June 22, 2001Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078259754

ISBN - 13:9780078259753

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