Marketing Essentials, Marketing Research Workbook: Marketing Research Workbook by McGraw-Hill Education

Marketing Essentials, Marketing Research Workbook: Marketing Research Workbook

byMcGraw-Hill Education

Spiral Bound | June 22, 2001

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Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.

Details & Specs

Title:Marketing Essentials, Marketing Research Workbook: Marketing Research WorkbookFormat:Spiral BoundDimensions:10.9 × 8.4 × 0.33 inPublished:June 22, 2001Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078259754

ISBN - 13:9780078259753

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