Marketing Essentials, Student Edition

Hardcover | January 24, 2008

byMcGraw-Hill Education

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The number ONE book in Marketing Education!

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The number ONE book in Marketing Education!

Format:HardcoverDimensions:11.2 × 8.7 × 1.6 inPublished:January 24, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078769043

ISBN - 13:9780078769047

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Table of Contents

Glencoe Marketing Essentials © 2009

Unit 1: The World of Marketing

Unit 2: Economics

Unit 3: Business & Society

Unit 4: Skills for Marketing

Unit 5: Selling

Unit 6: Promotion

Unit 7: Distribution

Unit 8: Pricing

Unit 9: Marketing Information Management

Unit 10: Product & Service Management

Unit 11: Entrepreneurship & Finance

Unit 12: Employability & Career Development