Marketing Essentials, Student Edition by McGraw-Hill EducationMarketing Essentials, Student Edition by McGraw-Hill Education

Marketing Essentials, Student Edition

byMcGraw-Hill Education

Hardcover | November 1, 2010

not yet rated|write a review

Pricing and Purchase Info

$137.99 online 
$143.57 list price
Earn 690 plum® points

Out of stock online

Not available in stores

about

Marketing Essentials covers the latest trends in marketing in an all-new magazine style format.

Details & Specs

Title:Marketing Essentials, Student EditionFormat:HardcoverDimensions:11.1 × 8.8 × 1.8 inPublished:November 1, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007895312X

ISBN - 13:9780078953125

Look for similar items by category:

Customer Reviews of Marketing Essentials, Student Edition

Reviews

Extra Content

Table of Contents

Glencoe Marketing Essentials 2012

Unit 1 - The World of Marketing

Unit 2 - Economics

Unit 3 - Business and Society

Unit 4 - Skills for Marketing

Unit 5 - Selling

Unit 6 - Promotion

Unit 7 - Distribution

Unit 8 - Pricing

Unit 9 - Marketing Information Management

Unit 10 - Product and Service Management

Unit 11 - Entrepreneurship and Finance

Unit 12 - Career Development