Marketing Essentials, Student Edition

Hardcover | November 1, 2010

byMcGraw-Hill Education

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Marketing Essentials covers the latest trends in marketing in an all-new magazine style format.

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Marketing Essentials covers the latest trends in marketing in an all-new magazine style format.

Format:HardcoverDimensions:11.1 × 8.6 × 1.6 inPublished:November 1, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007895312X

ISBN - 13:9780078953125

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Table of Contents

Glencoe Marketing Essentials 2012

Unit 1 - The World of Marketing

Unit 2 - Economics

Unit 3 - Business and Society

Unit 4 - Skills for Marketing

Unit 5 - Selling

Unit 6 - Promotion

Unit 7 - Distribution

Unit 8 - Pricing

Unit 9 - Marketing Information Management

Unit 10 - Product and Service Management

Unit 11 - Entrepreneurship and Finance

Unit 12 - Career Development