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This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.
Title:Marketing Films to Millennials and Baby BoomersFormat:Kobo ebookPublished:May 10, 2015Publisher:Gini Graham ScottLanguage:English
The following ISBNs are associated with this title:
ISBN - 10:1301953873
ISBN - 13:9781301953875
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