Marketing Financial Services

August 18, 2016|
Marketing Financial Services by Mike Wright
$212.95
Hardcover
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David L...
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Title:Marketing Financial Services
Format:Hardcover
Product dimensions:420 pages, 9.69 X 7.5 X 0 in
Shipping dimensions:420 pages, 9.69 X 7.5 X 0 in
Published:August 18, 2016
Publisher:Routledge
Language:English
Appropriate for ages:All ages
ISBN - 13:9781138150034

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