Marketing for Architects and Engineers: A New Approach by Brian RichardsonMarketing for Architects and Engineers: A New Approach by Brian Richardson

Marketing for Architects and Engineers: A New Approach

byBrian Richardson

Paperback | November 1, 1996

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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Title:Marketing for Architects and Engineers: A New ApproachFormat:PaperbackDimensions:148 pages, 9.21 × 6.14 × 0.32 inPublished:November 1, 1996Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0419202900

ISBN - 13:9780419202905

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Table of Contents

Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.