Marketing for Nonprofit Organizations: Insights and Innovations by Stacy Landreth GrauMarketing for Nonprofit Organizations: Insights and Innovations by Stacy Landreth Grau

Marketing for Nonprofit Organizations: Insights and Innovations

byStacy Landreth Grau

Paperback | June 15, 2014

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Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategicstandpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well asnonprofit managers who are ready to explore new and innovative ways to support their organization.

About The Author

Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work i...

Details & Specs

Title:Marketing for Nonprofit Organizations: Insights and InnovationsFormat:PaperbackDimensions:215 pages, 8.9 × 5.98 × 0.79 inPublished:June 15, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190615443

ISBN - 13:9780190615444

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