Marketing For Tourism And Hospitality by Simon HudsonMarketing For Tourism And Hospitality by Simon Hudson

Marketing For Tourism And Hospitality

bySimon Hudson

Paperback | March 19, 2008

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Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs!Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.
Simon Hudson is a Professor in Tourism and Marketing at the University of Calgary in Canada. He has held previous academic positions at universities in England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the US, and Australia. Prior to working in academia, Dr. Hudson spent several years ...
Title:Marketing For Tourism And HospitalityFormat:PaperbackDimensions:516 pages, 10 × 8 × 0.75 inPublished:March 19, 2008Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:017644047X

ISBN - 13:9780176440473