Marketing In A Digital & Data World: Getting To Know Your Customer - A Book For The Start-up Entrepreneur And Millenial

September 27, 2019|
Marketing In A Digital & Data World: Getting To Know Your Customer - A Book For The Start-up Entrepreneur And Millenial by Walter Vieira
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In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world.  While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live.  Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.

Prof Das Narayandas,

Edsel Bryant Ford Professor of Business Administration

Senior Associate Dean, External Relations

Senior Associate Dean, Harvard Business Publishing

HARVARD | BUSINESS | SCHOOL

This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.

Title:Marketing In A Digital & Data World: Getting To Know Your Customer - A Book For The Start-up Entrep...Format:PaperbackProduct dimensions:336 pages, 9 X 6 X 0.75 inShipping dimensions:336 pages, 9 X 6 X 0.75 inPublished:September 27, 2019Publisher:Notion Press Media Pvt. LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1646506960

ISBN - 13:9781646506965

Appropriate for ages: All ages

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