Marketing in Publishing by Robin BirnMarketing in Publishing by Robin Birn

Marketing in Publishing

byRobin Birn, Patrick ForsythEditorRobin Birn

Paperback | July 22, 1997

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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.
Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.
Marketing in Publishinggives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.
Completely up-to-date,Marketing in Publishingwill be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.
Title:Marketing in PublishingFormat:PaperbackDimensions:176 pages, 9.21 × 6.14 × 0.5 inPublished:July 22, 1997Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0415151341

ISBN - 13:9780415151344

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