Marketing Information Systems by Chandra Sekhar Dr Gotlagunta

Marketing Information Systems

byChandra Sekhar Dr Gotlagunta

Kobo ebook | June 30, 2012

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Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.
Title:Marketing Information SystemsFormat:Kobo ebookPublished:June 30, 2012Publisher:Kalpaz PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:935128851X

ISBN - 13:9789351288510

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