Marketing Library and Information Services II

October 26, 2017|
Marketing Library and Information Services II by Dinesh K. Gupta
$214.15
Hardcover
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Title:Marketing Library and Information Services II
Format:Hardcover
Product dimensions:424 pages, 9.21 X 6.14 X 0.94 in
Shipping dimensions:424 pages, 9.21 X 6.14 X 0.94 in
Published:October 26, 2017
Publisher:Walter de Gruyter Gmbh US SR
Language:English
Appropriate for ages:All ages
ISBN - 13:9783110280869

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