Marketing Management Concepts and Tools: A Simple Introduction

byK.H. Erickson

Kobo ebook | April 15, 2014

Marketing Management Concepts and Tools: A Simple Introduction by K.H. Erickson
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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

Title:Marketing Management Concepts and Tools: A Simple IntroductionFormat:Kobo ebookPublished:April 15, 2014Publisher:K.H. EricksonLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1310188661

ISBN - 13:9781310188664

Appropriate for ages: All ages

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