Marketing New Zealand via 'The Lord of the Rings' by Aylin Gürkaya

Marketing New Zealand via 'The Lord of the Rings'

byAylin Gürkaya

Kobo ebook | September 10, 2010

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Essay from the year 2010 in the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.

Title:Marketing New Zealand via 'The Lord of the Rings'Format:Kobo ebookPublished:September 10, 2010Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640701771

ISBN - 13:9783640701773

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